Hatton National Bank (HNB), the premier\nprivate sector bank has partnered with Evoplay, Sri Lanka\u2019s first,\nfree-to-view, premium ad-supported digital entertainment platform for their\ndigital advertising purposes. Evoplay is the only subscription-free Video on\nDemand (VOD) platform in Sri Lanka and provides thousands of popular movies,\nteledramas, celebrity talk shows, music videos, and other content offering\nentertainment spanning across a variety of genres, titles from classics to the\nlatest, with 10,000+ content hours available through Android, IOS & WEB,\noffering on-demand entertainment anywhere, anytime. Launched a few months ago,\nEvoplay has already reached 900,000+ viewers and streamed over 4 million pieces\nof content. <\/p>\n\n\n\n
Big brands such as HNB coming on board,\nensures that EvoPlay is the perfect digital VOD platform to advertise on, and\nsignals a new age in consumer advertising where a single VOD platform can offer\nto reach the mass Sri Lankan audience, offering marketers massive scale.\nEvoplay offers HNB, a Premium Ad Experience including video ad injection\ncapability, geo, and demographic segment targeting options, and advanced,\nreal-time analytics. EvoPlay uses the best infrastructure in the world such as\nAmazon Web Services, Ad Butler, Ad Roll, and Google Analytics. <\/p>\n\n\n\n
The reason why HNB has decided to advertise on\nDigital VOD platforms is that in today\u2019s world, everyone is digitally savvy and\nhas access to smart devices, and with TV viewership decreasing, globally,\nbrands are shifting their massive advertising budgets to digital channels.\nDigital VOD platforms also offer many benefits such as being a fraction of the\ncost compared to TV, specific targeting capabilities, and that ads can directly\nbe linked to product or service websites, and the results provide specific\ndetails making it measurable. <\/p>\n\n\n\n
Evoplay, a flagship product of Evoke\nInternational, hit an exceptional milestone recently when it became the \u2018#2\nTRENDING APP\u2019<\/strong> for entertainment on AppStore and the Play Store during\nSeptember and October 2021. <\/p>\n\n\n\n Evoke International, one of the\nleading content aggregators in Sri Lanka, commenced operations in 2008 and today is an\nend-to-end solutions provider for the value-added services industry. Evoke has\nstayed true to its goal of conceiving and managing Digital Media Platforms,\nMobile and Web Applications, and Content Production along with a plethora of\nvalue-added services. Intertwining a progressive business acumen with Avant\nGarde technology – Evoke provides over the top digital services via data driven\nValue Added Services (VAS) to a large consumer base through leading telecom\noperators and partners. Evoke\u2019s range of products \/ services are constantly\nupgraded ensuring stakeholder confidence and while meeting an ever-growing\ndemand curve. The Enterprise solutions offer a wide range of customized\nSolutions to all organizations to grow their businesses and run them smoothly\nand efficiently. The company stands tall among the\ncompetitors in Sri Lanka, making them the only company to own content and\ndeliver them through their own platforms to businesses and users alike. <\/p>\n\n\n\n Evoke\nbelieves that as an industry trendsetter and brand leader in end-to-end\nsolutions, that the key to success lies in creating quality content, through\nwhip smart mechanics and delivering it through our own platforms. <\/p>\n\n\n\n END<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Hatton National Bank (HNB), the premier private sector bank has partnered with Evoplay, Sri Lanka\u2019s first, free-to-view, premium ad-supported digital […]<\/p>\n","protected":false},"author":1,"featured_media":5353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[3],"tags":[],"yoast_head":"\n